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Competition of e-readers
Since Amazon Kindle has opened a market of e-reader in the late 2007, it has been
almost synonymous with e-readers. The first two Kindle products resemble the image of
paperback, and it is designed to carry thousands of books around, for leisure. The
Kindle DX has larger screen as it is claimed to display newspaper and textbooks better.
The e-reader with the largest screen in e-reader industry from Plastic Logic aims at
business reading. Therefore, users can not only read through pages, but also read
across documents. Besides, its touch screen makes it much easier to add annotations
on documents.
Travel companion and business profession
The tactile experience of reading books and the way that people handle books hardly
make any reading device replace books. Even the producers of e-readers admit that
books are so good that they disappear when people read them
Resembling reading books
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. Jeff Bezos, the CEO of
Amazon.com believes that a book-reading device must project an aura of bookishness
and appear less of a whizzy gizmo. Therefore the Kindle has the dimensions of a
paperback, with a tapering of its width that emulates the bulge toward a book’s binding
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.
E-ink technology makes reading interface almost as natural as texts on paper. But the
technology now doesn’t support color display, and the transition from page to page is not
that smooth. Sony Reader Touch edition allows users to swipe their finger to flip pages
that simulate the tactile experience of reading books. The flexible plastic display from
Plastic Logic further shapes the landscape of the e-reading industrial that e-readers would
be as natural as books in a material manner.
Amazon doesn’t only sell devices, but also digital books. Users can purchase e-books in
Amazon’s on-line bookstore from the Kindle devices where there are up to over 350,000
books. They have free wireless access to the online store which benefits the Kindle
readers a lot. The beginning of a book can be downloaded as the sample of the book for
free, and then users can buy them by one click and download them in a minute. Amazon
released an application for Apple's iPhone and iPod Touch, so that users who simply don’t
want to have an additional device or have no wish to pay hundreds of dollars for a Kindle
can download any book from Kindle’s online store straight to their handheld.
Reading service
Amazon stressed that its main goal was to make reading more convenient for Kindle users.
Although there are doubt that the Kindle application may give consumers less incentive
to buy a kindle from the start, Amazon views kindle for other devices as a complement
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Nicholson Baker, A new page---Can the Kindle really improve on the book? The New Yorker, August 3,2009
.
Unlike Amazon Kindle, Sony aims to expand the e-book reader market by offering
customers more choice than Amazon. Not only books from Sony’s e-book store, but also
millions of free public domain books from Google books search projects.( Supplement 7.2)
Even though free books appeals to the Sony Readers a lot, the lack of wireless ability
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Steven Levy, The Future of Reading, Newsweek, Nov 26,2007
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Douglas MacMillan, Amazon’s Apple Deal: Kindle Cannibal? BusinessWeek internet
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